Photo by Negative Space on Pexels
Nespresso: Nestle Innovation at its Best
This is a two-part essay on Nestle's innovative tactics in launching the Nespresso brand, product, and business segment serves to discuss how Nespresso marketed the Nespresso System to the world. A brief discourse of Nespresso's history in relation to key questions is followed by a case study analysis and business recommendation moving forward.