Business Cards for Dietrich and Anaya
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Business Cards for Dietrich and Anaya
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Eucerin BCG Matrix
15th century Money Bag
2019 Marketing Plan for Eucerin Baby Eczema Relief Body Cream
The goal of this marketing plan is to revitalize the product Eucerin Baby Eczema Relief Body Cream and restart the product lifecycle. Currently, Eucerin Baby Eczema Relief Body Cream is reaching the end of its product lifecycle and leading to a decline in sales. The goal we perceive as possible is to increase its market share by 4% within the next 24 months by implementing our marketing action programs. These include changing the formula of the brand to a more organic-based formula, redesigning the packaging, and launching two separate advertising campaigns.
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Strategic Management Plan - Netflix
This analysis determines the appropriate course of action Netflix should take to maximize strategic management formulas that enable the growth of the company. It is determined through careful examination of the external and internal environments present in the industry and within Netflix that the acquisition of the company VRV would benefit Netflix by expanding its audiences to the niche markets of anime watchers and gamers. Several other potential strategies are presented in this analysis that could be implemented; however, it is deemed that the Acquisition strategy holds the most value for the foreseeable future of Netflix.
Unicorn
Executive Presentation - Eucerin
This Executive Presentation was created for the company Eucerin as a capstone project during my MBA program. The target audience was new mothers, with a goal to increase market share by 4% in 24 months.
Discord Craft Night
Untitled (1600 × 400 px) (1)
White Green Simple Minimal Thank You For Your Purchase Label (1)
Laurels Corner Header (2)
Header1
Persona Night
Tea Invitation
Tea Invitational created for Anaya Denarde
Pfizer Case Analysis – Strategic Management
The purpose of this case analysis is to determine if, with the patent expiration of Lipitor, is Pfizer able to maintain delivering a sustainable pipeline of profitable drugs or should they reassess and make significant changes to strategic management. Key factors presented in the case study are aspects like the decrease in revenues, a recent drop in short-term investments, regulations and increased costs associated with research and development of new drugs to bring to market, and complex manufacturing operations for pharmaceuticals.
Analysis of Cross-Cultural Management in China
In the following analysis, we will discuss various factors that might deter or encourage a foreign company to enter China and conduct business. These factors include the competitiveness of Chinese firms, the economic, political, and social environments of China, and the cultural environment of China, as determined by Hofstede and Trompenaars’ dimensions. Further, we will discuss suggested modes of entry and challenges faced by a company entering the Chinese market, including cultural and HR-specific challenges.
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Case Study Analysis: Four Seasons Goes to Paris
When Four Seasons entered the French market they faced several problems, not the least of which was how to create a company culture at the Four Seasons Hotel George V Paris that coincided with the overall company culture Four Seasons was known for, without clashing with the distinct national culture of France.
Good Gaming, Inc. - Where Amateurs Become Pros - ContentGuides
This is a Wayback Machine capture of the Good Gaming website when I was the Content Director. It contains over 100 SME articles I edited and weekly news articles I wrote for the brand.
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Dragon's Den Gaming - Business Plan
Mock Business Plan - The primary goal of Dragon’s Den Gaming is to open brick and mortar tabletop gaming store in Orlando Florida and over the course of the first five years to see growth of a 10 percent profit margin. We will use those funds to invest back into the business and pay off any debt to our initial investors.
The objective is to obtain our initial startup investment to finance the opening inventory purchase and first six months startup costs.
The objective is to obtain our initial startup investment to finance the opening inventory purchase and first six months startup costs.
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Nespresso: Nestle Innovation at its Best
This is a two-part essay on Nestle's innovative tactics in launching the Nespresso brand, product, and business segment serves to discuss how Nespresso marketed the Nespresso System to the world. A brief discourse of Nespresso's history in relation to key questions is followed by a case study analysis and business recommendation moving forward.
Economic Analysis of Dragon’s Den Gaming
The objective of this analysis is to define the key market of Dragon’s Den Gaming as well as compare it to other competitors with close substitutes. It also determines major obstacles to gaining market power and presents how to overcome those obstacles.
Through the utilization of research and logic, the author presents price discrimination opportunities and assesses the viability of different methods of execution for those opportunities.
Keywords: key market, market obstacles, price discrimination, substitution
Through the utilization of research and logic, the author presents price discrimination opportunities and assesses the viability of different methods of execution for those opportunities.
Keywords: key market, market obstacles, price discrimination, substitution
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“The best marketing doesn't feel like marketing.” — Tom Fishburne, Founder & CEO, Marketoonist
When marketing doesn't feel like marketing, customers feel safe buying the products we sell. My marketing strategies keep in mind that my customers are real people, looking to solve real problems in their everyday lives.